Laura Powers // Copywriting + Creative Direction

About

Laura Powers

Copywriter and Creative Leader

Nashville, TN

I’m a collaborative, strategic, experienced, lightning-fast copywriter and creative director. ⚡️

The old cliché is that every copywriter is a frustrated novelist. Or screenwriter. Or, hell, copywriter.

I’m a frustrated engineer. (Please don’t tell my engineer dad I said that.)

While I do love words (faves: frottage, floccinaucinihilipilification, aglet), what I love even more is solving the problem.

I enjoy doing research, whether that's observing a surgery, conducting focus groups, or digging into data and analytics, then using the insights gained to create a strategic plan.

Then it's time for the really fun part: strategically solving business problems by crafting messages and stories that connect with people on an emotional level no matter the medium.