Laura Powers // Copywriting + Creative Direction

This campaign launched the new After-Hours Clinics operated by Vanderbilt Children’s Hospital. With five locations in Middle Tennessee, these clinics are open at night and on weekends so parents don’t have to rely on adult walk-in clinics or wait until the pediatrician’s office opens to seek care. We needed to explain to consumers what the clinics were for and when they were open in an engaging and memorable way.

Role

Concept and Copy

For

Vanderbilt University Medical Center

Type

TV, print and digital